Meta Ad Library · Lender ads
Which lenders are finding real estate borrowers on Meta
Patterns
What these lender ads have in common
Meta doesn't show results, so "working" here means the advertiser keeps paying to run it. 14 advertisers, so read this as a direction, not proof.
What to take from it
Facts from the ads, then our read of them.
Staying power
Days since each advertiser's oldest live ad started. Longer usually means it pays off for them.
Angles they use
Share of the 14 advertisers using each angle. One ad can use several.
Ad format
Main format of each advertiser's ad.
What the button asks for
The call to action on each advertiser's main ad.
Commercial & bridge
Lenders chasing commercial and bridge borrowers
Closest to Oliver: bridge, construction and commercial loans for operators and developers.
Investor loans
Lenders chasing real estate investors
Fix & flip, DSCR, rental and multifamily loans. Smaller deals, same playbook.
Notes
How to read this page
Source
- Public Meta Ad Library, US, active ads only.
- Found by 8 keyword searches (commercial real estate loans, bridge loans, CRE lender, multifamily loan, DSCR, commercial mortgage, SBA 504), so a lender using other words may be missing. Residential home loans left out.
Running time
- Counted from the start date of the oldest live ad we found for that advertiser.
- Older ads that were already switched off are not counted.
- Long-running ads usually mean the advertiser keeps paying for them. We can't see their results.
Claims
- Every rate, speed and leverage figure is the advertiser's own claim, not checked by us.
- Don't repeat their numbers as facts on a call.
- Lending ads fall under Meta's credit category: no targeting by age, gender or ZIP.